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Monday, February 14, 2011

Zaha Hadid does Neil Barrett Flagship

Neil Barrett Flagship Store 
Toyko, Japan 

Concept for the Neil Barrett Flagship store in Tokyo is based on the minimal cut of the brand's fashion design and parallels its approach in using the same design parameters of fixed points, folding, pleating, and cut outs.
Rather than defining a single room or space, our design creates a circular passage allowing the customer to experience the space in multiple ways and interpretations.Furniture staged in key points throughout the store creates the spatial concept of a narrow enclosure changing to an open condition. In two formal elements the design shifts between architecture and sculpture, where a compact mass of surface layers unravel and fold to form the shelving display and seating. The emerging folds will be used as display area for the NB accessory collection.

Zaha Hadid is intertwined with fashion.  As a much sought after Starchitect, Zaha has become  synonomous with fashion.  Capitalizing on the populaces rejection of cold modernism and embracing the  of forms Frank Gehry - she has gone deep into the exploratory world of the curvalinear and come out the victor.   No other architect is as inventive and compelling as she.  Her signature style is a particular form but that of the sensuous curve.  Her structures are sculpture in nature, both on the exterior and interior. In the Neil Barrett Flagship store in Japan  the sculptural wall forms morph from the ceiling and the floor to create display zones for their product.