Ron Arad is one of the most sought after designers on the planet. After Dolce and Gabbana chose him to be their poster boy with the release of his Body Guard collection on their runway - the rest was history. Arad's chairs and sculpture fetch upwards of 400,000 Euros. He popularity has risen so intensely that he is now doing elaborate architectural projects around the world. Never before has an academic who focused primarily on furniture for the masses - had such a unprecedented rise to fame.