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Sunday, September 14, 2014

The new business model: Authenticity - The Importance of Design and how it can make you rich spiritually and psychologically.

There is a new class of tourist that demands ultra-luxury…even if that means roughing it a bit.  The bottom line? Authenticity and attention to detail. 
More and more luxury homes and resorts are appearing along are coasts  around the world - the main goal?  An approach to sustainability, stunningly authentic design, and an approach to a holistic luxury lifestyle living based on health and happiness. 

Often times when it comes to luxury lifestyle - the luxury comes ironically from the simplicity. Architecture and Interiors that are consist of Clean lines,  void of clutter with hyper attention to materiality, detail of execution and spacious layout are being traded for "Neoclassical-Colonial" style designs of the older times Ritz style hotels.
Biggest design philosophy? Keep it simple. "People go on vacation so they don't have to deal with clutter and mess. They want to download their mind."



Design tip #1 - Keep it simple - less is more. A good book, a bottle of wine and some time talking with friends and family are what people are really looking for in a world of technology and hyper pressurized business deals. 





Define your intentions - if a bathroom is purely to wash, design it that way. If it is going to have a spa like affect and have ability to be a sanctuary and a meditatative space emphasize those qualities. Light, space and scale - things not always associated with bathrooms - can be critical way to add luxury simply by the fact that typically urban design environments don't allow for such spacial freedoms.

Light and texture combined with materiality can be the most important element in open air tropical design.  Cooler evening temperatures and architecture designed with cross breeze in mind provide an option for a few rooms to be Air Conditioning free. 

Find a good precedent for your design - there is plenty of room for creativity, but don't try to reinvent the wheel when there are so many incredible existing projects to borrow quality ideas from and maybe even improve on. 



Sometimes the most exotic feeling is when there is little to no design at all - open air is a critical concept. 

Views and proximity to water is the ultimate luxury - even if that means building perilously close to the seashore or waters edge. 

Nature is the best inspiration - keep the color for Pop art in your urban residence - the ocean villa can be very spartan. 

Keep color to a minimum - only use it on elements that can be changed out in the future such as accessories and pillows etc. 


Keep it natural - often the best patina's are on wood, stone and woven natural materials. 

Landscape is everything - it is the art and focal point of the entire experience. 

Often times when it comes to luxury lifestyle - the luxury comes ironically from the simplicity. Architecture and Interiors that are consist of Clean lines,  void of clutter with hyper attention to materiality, detail of execution and spacious layout are being traded for "Neoclassical-Colonial" style designs of the older times Ritz style hotels.
Rule 1. Location
Rule 2. Maximize Light
Rule 3. Simplify - simply everything - even if you are a designer, hire professionals for the things you don't know. They can save you time, headache and money. Areas such as Landscape is often critical - find a local who you can trust and who can help you. 
Rule 4. Create a language. Texture, Light, and Detail. 
Rule 5. Authenticity matters - what is your intention?
Rule 6. Find precedents - you aren't the first person designing a vacation villa or retreat. What exists and how can you improve upon it. 
Rule 7. Remember the concept that time is often the biggest luxury for the ultra wealthy who have everything - they will never have enough time. Efficiency, minimize clutter, make life effortless but still interesting and even challenging. 

From technology to real-estate, design is becoming more and more important - Steve Jobs ratified the cell phone experience with his insistence there be only one button - this concept led to a device with infinite "buttons" as we now have an app for every conceived act. Conversely, design has come full circle, few feel it necessary to have a Versailles style home regardless of their net worth - what matters in design now is defining a specific aesthetic but working closely with professionals to make sure it is executed in a precise and sophisticated manner with exacting attention to detail. Regardless of budget and lavishness - the ultimate luxury is time. Whether waiting for construction to finalize or decorating a ocean side bungalow - simplify.  - Ecomanta